Michael Cornell
REALTOR Since 1988

(206) 786-1789



Selling Price vs. Timing

It is important we price your home properly from the start
while buyer interest is high.

Timing is very important in the real estate market, but not in the way you might think.

People often ask agents,

"When is the best time to put my home on the market?"

They are usually expecting an answer like, "March 1st," or "June 1st," or "springtime!" Those are all questions about the seasonal characteristic of the real estate market, and that changes from year to year. Michael Cornell can counsil you on the best time of year for your situation.

However, the real answer is,

"When the property looks its very best!"

These activity graphs illustrate the importance of placing your property on the market at a

realistic price & looking its very best from the first minute it hits the market!


Back in the 20th Century:

most Buyer attention and activity happened

over the first two weeks after a home hit the market.




activity and Buyer attention is greatest in

the first few hours the property is on the market.

A property attracts the most excitement and interest from the real estate community and potential buyers when it is first listed; therefore it has the highest chances of a sale when it is new on the market. This is more true today, than ever before, because of our Internet world.

It is essential that everything is perfect and all marketing materials are ready, not just from the first miniute the property hits the market, but a few days BEFORE it's on the market.

Michael Cornell sometimes uses strategic advance marketing, or "pre-buzz" to generate heightened anticipation of a special listing. This must be done very carefully and with extreme expertise to be effective and not backfire.

Putting your property on the market before it is ready to go, before the best photos are taken, before the marketing materials are ready, or while there are still unfinished projects you plan to do before selling, is a real disaster. DON'T DO IT!

With homes, as with people, you never get a second chance to make a first impression. The first impression must ---- IMPRESS!


Subjects to keep in mind
when selling your home:

for sale


  Michael Cornell
..REALTOR® Since 1988

(206) 786-1789


Experience, Integrity, Results



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