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Selling Price vs. Timing
It is important
we price your home properly from the start
while buyer interest is high.
Timing is very important in the real estate market,
but not in the way you might think.
People
often ask agents,
"When
is the best time to put my home on the market?"
They
are usually expecting an answer like, "March 1st,"
or "June 1st," or "springtime!"
Those are all questions about the seasonal characteristic
of the real estate market, and that changes from year
to year. Michael Cornell
can counsil you on the best time of year for your situation.
However,
the real answer is,
"When
the property looks its very best!"
These activity graphs illustrate the importance of
placing your property on the market at a
realistic price &
looking its very best from the first minute it hits
the market!
Back in the 20th
Century:
most
Buyer attention and activity happened
over
the first two weeks after a home hit the market.
Today:
activity
and Buyer attention is greatest in
the
first few hours the property is on the market.
A property attracts the most excitement and interest from
the real estate community and potential buyers when it is
first listed; therefore it has the highest chances of a
sale when it is new on the market. This is more true today,
than ever before, because of our Internet world.
It is essential that everything
is perfect and all marketing materials are ready, not just
from the first miniute the property hits the market, but
a few days BEFORE it's on the market.
Michael Cornell
sometimes uses strategic advance marketing, or "pre-buzz"
to generate heightened anticipation of a special listing.
This must be done very carefully and with extreme expertise
to be effective and not backfire.
Putting your property on
the market before it is ready to go, before the best photos
are taken, before the marketing materials are ready, or
while there are still unfinished projects you plan to do
before selling, is a real disaster. DON'T DO IT!
With homes, as with people,
you never get a second chance to make a first impression.
The first impression must ---- IMPRESS!
Subjects to
keep in mind
when selling your home:
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Since 1988
